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The Billion Dollar Blindspot: What happens when everyone thinks alike

🕓 2:50 pm - 3:35 pm📍 River Room 1 (Lv 3)
Two Boeing 737 MAX crashes killed 346 people, and cost Boeing over $20 billion (US). The root cause of both crashes wasn't just faulty software, it was a cultural blindspot. Boeing's aerospace engineering teams, dominated by a similar mindset that prioritised efficiency over safety concerns, dismissed documented warnings from pilots and regulators who saw the system differently. This isn't an isolated incident, billion-dollar failures can often be traced back to teams trapped in echo chambers, missing critical perspectives that could have prevented catastrophe. This session reveals the hidden diversity crisis across organisations and teams. You'll discover why your most challenging colleague or team member might actually be your secret weapon, how to identify groupthink patterns, and practical strategies for building cognitively diverse teams that catch blindspots others miss.
Amanda PitcherAmanda Pitcher

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It's such a privilege to be able to run this conference and DDD Perth would love to acknowledge the traditional custodians of the land in which DDD is created, presented, and shared, the Whadjuk people of the Noongar Nation and their connections to land, sea and community. We pay our respect to their Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.