Our applications are becoming more complicated with distributed services, event driven architectures and our traditional logging and monitoring approaches are just not enough any more. Open Telemetry (OTEL) opens the door to the next generation of application observability tooling. In this talk Jake will take you through where our traditional approaches start to fall down, and why so many companies are joining together to work on OTEL. You will leave with a solid understanding of the benefits of OTEL in your applications and how to get the most out of it.