Everyone’s confused about design, and that’s ok.

“Design” is such a broad term. We’re all familiar with it. We all think we get it. But when you ask someone "what is design", it's actually quite hard to answer. UX, UI, product design, experience design, customer experience design, interaction design, content design, service design, visual design, strategic design… what does it all mean, and what does it mean for you? This talk is aimed people who want a better understanding of the ever changing design world. If you've ever worked with a designer, then this is for you! In this session, Kristy will cover: • The different types of designers, and where they sit in the overall product life cycle • How to improve design collaboration, and • Why product innovation doesn't just sit with designers.