Data Lakes! and other bodies of water that killed 'Big Data'

Big Data was the big, exciting buzzword of the 2010 era. Everywhere we looked, companies were scrambling to utilize this illustrious beast, telling us that it represented the future of not only computing, but profitability and innovation. Look at Facebook or Google, leveraging vast quantities of information to better push ads targeting our insecurities and desires, or the multi-billion dollar companies that spawned out of it like Palantir or Visallo. Fast forward ten years, and we barely ever hear the term Big Data uttered, let alone used in our day to day life. Instead, we’re getting inundated with terms like ‘Data Lake’, ‘Data Pond’, and ‘Data Lake House’. Is this terminology built just to confuse us? Is the ominous man up there in the Cloud making up irrational terms just to peddle us new technologies we don’t need, or is he just thirsty? This blast-from-the-present talk from a cloud-native data engineer will demystify and un-complicate the current state of ‘Big Data’, and help you impress your friends and coworkers with a knowledge of made-up sounding tech buzzwords.