The Internet is supposed to be an open, accessible platform. Unfortunately, frequently we see pitfalls in reliability, accessibility or performance stemming from a privileged understanding of connectivity, cultural and economic context. It turns out; the Web can be unwelcoming to many. This talk will set the necessary context for inclusive design practice, focusing on accessibility, performance and equality. We'll learn how to foster a user-experience focused culture, no matter whether you're a developer, designer, project or business owner. You will leave inspired to build a better Web for everyone.