User Experience Design is closely connected to human psychology. From research to usability testing, human behaviour is at the centre of what we do. We can only build better products when we pay special attention to things like the user's memory, attention and perception. Let's take a dive into the "Laws of UX", and reflect on how they can help us craft better experiences. An example? According to Hick's law, "The time it takes to make a decision increases with the number and complexity of choices."