In an world where agile teams keep popping up we hear the term Product Owner, but do we know what it means? Have you heard the term product owner? Have you every wondered what it is they own? Do you work with one? Do you want to be one? More often Businesses are getting scrum masters to act as Product Owners or creating agile teams without a true Product Owner. How do we increase the understanding of how effective this role can be in an agile team in making sure we achieve the outcomes that customers love. This talk will help you understand what a product owner is at it’s core and how to navigate the common challenges in both being one and working with one.