I quit my job at Microsoft to found a start-up in a pandemic. I have the confidence to do this because it’s not my first venture. This talk will explore the lessons I learned from founding my original start-ups, exiting those businesses, working for one of the world’s biggest companies — and then leaving to do it all again. There are some lessons that only experience (read: failure!) can teach us, but there are definitely philosophies and hints that can make life easier for anyone considering starting a business of their own. I’ll be sharing insights into what I wish I knew at every stage of my career and the things I’ll be doing differently as a founder this time around.