As a software professional it can be an amazing experience to see your company grow rapidly - winning new markets, shipping new features to customers, and welcoming a swathe of new colleagues along for the journey. At some point though, the rocket you're riding in breaks free of the atmosphere and settles in for the long haul on its journey to sustainability - and it's at this moment that you might begin to notice some problems. Why is it that when you search for "release process" in the wiki that you now find five pages instead of one? When did setting up a new dev environment for the new starter become a two week long headache? Why does your phone keep pinging with alerts from three different monitoring systems? And how do I pronounce Kubernetes, let alone use it? In this talk, we'll explore how one individual saw this myriad of scale up side-effects as an opportunity to create a new function within their company dedicated to improving the day to day experience of engineers. We'll cover what it took to bootstrap this function, the challenges that must be overcome, and why your workplace could benefit from a more direct focus on the engineering experience.