Do you want to know what is the connection between customer service, Game of Thrones and AI so powerful that it was forbidden from being released to the public? Natural Language Processing (NLP) is the art of extracting information from unstructured text and it’s one of the most exciting branches of AI. Written data is ubiquitous and making sense of it has become a superpower. We want to invite you to join in the fun. In this talk we’ll explore the main building blocks of natural language processing algorithms, and show a practical example of how topic modelling can be used to better understand your customers, and the benefits of its use. You will walk out with the main ingredients to dive into the NLP world and a clear business use, you can put into action.